Frappe Technologies

Middle East

Petsplus
PetsPlus Manages 17,500+ Items and Entire Homepage with ERPNext

About

Petsplus

PetsPlus is a pet care retailer in Dubai, United Arab Emirates, selling food, litter, bedding, toys, aquariums, reptile supplies and small animal products across six species categories.

Apps implemented

ERPNext

Industry

Retail

modules implemented

Help people to use our tools

We believe our tools like ERPNext can help organizations reduce waste and complexity. Frappe + ERPNext has the potential to be a “full stack” replacement for not only ERP (SAP/Oracle) but also the entire enterprise stack (Java/.NET). With this scope, we should help organizations by providing products and services to help them manage their technology platforms.

Why ERPNext over SAP B1 / Oracle

100% FOSS

Customizable

Future-ready

Challenges

  • No online storefront: 17,504 items, 272 groups and 17,493 prices across species, with no web shop
  • Outdated ERPNext: Ran an old version for years without using its Web Shop or launching a website
  • Complex pricing: 239 UOMs, two price lists and five customer groups for counter and web pricing
  • Developer-dependent changes: Every banner, promo or storefront tweak needed coding, deployment and waiting
  • Rigid themes: No support for custom layouts like circular category grids, brand strips or deal rows
  • Services lost in catalogue: Aquarium cleaning needed slot-based booking, not inventory handling
  • Disruption handling: Needed a simple way to pause slots for illness or vehicle issues without breaking schedules
  • Single source of truth: Web shop had to run on ERPNext to avoid split catalogues and orders
  • Publishing standards: Items needed descriptions, images, groups and web prices, excluding counter-only or discontinued lines

Benefits

  • No-code homepage: Custom "Landing Page Section" DocType lets the business team update or reorder sections without code
  • Dynamic sections: Auto-populate by rules, e.g. items tagged "New Arrival"
  • Flexible layouts: Display styles (Slider, Grid, Circle Grid, Mixed) and desktop/mobile columns set from the UI
  • Headless setup: Next.js frontend with ERPNext backend, separating content management from build pipelines
  • Integrated checkout: Web orders flow into standard Sales Orders and Payment Entries
  • Service scheduling: Four custom DocTypes (Service, Service Schedule, Service Booking, Service Slot Block)
  • Auto slots: Managers set a weekly schedule once; bookable slots generate automatically
  • Smooth bookings: Paid bookings auto-submit; Slot Block pauses availability during disruptions
  • Service billing: Services linked to stock items and filterable separately from products
  • Core ERPNext features: Web shop settings, Website Item publishing, promotions and Product Bundles
  • Upgraded system: Moved to a modern ERPNext version with refreshed item, UOM and price list defaults
  • Lasting training: Permanent reference guides instead of a one-time handover

Impact

Successful on-time ERPNext go-live

Increased sales order to cash

Increased inventory turnover

  • Self-run catalogue: PetsPlus grew its web catalogue from 224 to 550 products on its own after handover
  • Independent marketing: Team ran a full seasonal homepage redesign with promo banners and clearance cards
  • Online services: Aquarium cleaning booked and paid online at AED 300 per session, fully automated
  • One system at scale: 17,504 items, 272 item groups, 17,493 prices, 239 UOMs, 47 brands, 9 landing sections, 6 pricing rules, 2 price lists, 5 customer groups
  • Minimal dev reliance: Developers needed only for brand-new layout types
"As PetsPlus expanded its pet retail business in Dubai, UAE, managing 17,500+ products, 4,000+ brands, pricing, website updates, and pet service bookings through separate processes became increasingly challenging. With ERPNext implemented by Girman Technologies, we now manage our products, pricing, Web Shop, promotions, customer orders, and service bookings from one centralized platform. This has reduced manual coordination, improved website management, and given our team greater operational visibility. The Girman Technologies team understood our requirements and delivered the right customizations to support our growing business."
Sahil Sharfuddin Shaikh

 · 

Software Developer, Petsplus, Dubai

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Share your story with the world

Inspire people by sharing how Frappe has positively impacted your business.

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