Scent Marketing

Middle East

Scent Marketing

Scent Marketing automates multi-company HR operations with FrappeHR

About

Scent Marketing

Scent Marketing, part of AMA Group, is a UAE-based B2B company specializing in scent and ambient branding for hotels, retail, and offices. Headquartered in Dubai, the company manages multiple entities and teams across the region. With 88% of the UAE workforce being expatriates, they handle complex HR compliance involving visas, work permits, and document renewals.

Apps implemented

Frappe HR

Industry

Professional services

modules implemented

HRMS

Payroll

Help people to use our tools

We believe our tools like ERPNext can help organizations reduce waste and complexity. Frappe + ERPNext has the potential to be a “full stack” replacement for not only ERP (SAP/Oracle) but also the entire enterprise stack (Java/.NET). With this scope, we should help organizations by providing products and services to help them manage their technology platforms.

Why ERPNext over SAP B1 / Oracle

100% FOSS

Customizable

Future-ready

Challenges

Managing HR across multiple companies proved difficult for Scent Marketing’s HR and operations teams.

Employee documents like visas and passports were manually tracked, leading to missed renewals and compliance risks.
Leave and air ticket approvals were slow, while HR staff spent hours generating certificates and payslips.
The HR Manager and Operations Head sought a centralised, automated system to handle UAE-specific HR needs, especially document expiries and multi-branch approvals, without increasing administrative workload.

Benefits

A tailored HRMS solution was implemented that centralised all employee data and automated compliance tracking.

Frappe HR streamlined leave and air ticket requests, set up automated expiry alerts for passports and visas, and enabled self-service options for employees to request payslips or certificates.
Managers gained real-time visibility into approvals, and HR could focus on strategy rather than repetitive tasks.
With mobile access, employees could manage HR functions seamlessly across locations.

Impact

Successful on-time ERPNext go-live

Increased sales order to cash

Increased inventory turnover

With the use of Frappe HR, efficiency and compliance were significantly improved.

Automated reminders eliminated missed document renewals and potential fines.
HR teams saved multiple hours weekly by automating manual tasks, while leave approvals became near-instant.
Centralised workflows enabled the group to scale HR operations across branches without expanding the team.

Working with Girman Tech was a game-changer for our sales operations. They built a customized CRM on ERPNext that greatly enhanced our efficiency and strengthened team collaboration. Their expertise and reliable execution make them a top choice for any organization seeking impactful tech solutions

Mohamad

CEO

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Implemented by

Girman Technologies

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Share your story with the world

Inspire people by sharing how Frappe has positively impacted your business.

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Share your story with the world

Inspire people by sharing how Frappe has positively impacted your business.

Submit a story

Share your story with the world

Inspire people by sharing how Frappe has positively impacted your business.

Submit a story