How do you manage 10,000–20,000 new leads every day, across YouTube, webinars, ads, and more—without drowning in delays, rigid workflows, or licensing costs?

In this talk, we’ll walk through how South India’s leading EdTech company outgrew Salesforce and scaled seamlessly with Frappe.

We’ll compare Salesforce’s high costs, lock-in, and inflexible reporting with the open-source freedom of Frappe, highlighting how integrations and workflow flexibility gave the client full control of their sales operations.

The journey wasn’t without hurdles—daily bulk imports of 20K leads were taking 40+ minutes with Frappe’s standard tools. We’ll show how we engineered a custom bulk importer with batching, caching, parallel workers, and Typesense deduplication—cutting imports down to under 2 minutes.