It’s rare to see partners turn down a win, but GoLive Solutions did, for all the right reasons. When a lead from another partner’s roster came knocking, they didn’t take it. Instead, they brought the original partner back into the conversation, strengthened their sales processes, and helped close the deal together. This isn’t just professionalism, it’s community, and what GoLive did says everything about who they are.

To set some context, last week I spoke to Mohamed Attiya, the CEO of GoLive Solutions in Egypt and Saudi Arabia, to gain insights on his journey and the company’s perspective. On a hot and sunny afternoon, we had fewer remarks about the weather than usual, which gave me little time to realise that I was about to attend a crash course on the seemingly invisible yet impactful things that make or break the vision of a team.

After 12 years as the CTO of Monginis in India & Egypt, Mohamed’s story with GoLive began in 2017 when he joined as a consultant but quickly became a co-founder after realising the market potential for implementing ERPNext. A couple of years down the line, time almost stopped when they realised that although the four co-founders were living up to their roles, there were functional and communication gaps between them that had to be filled proactively. They did, and now, GoLive has been with Frappe for six years, being the first official partner in Egypt and having a stellar reputation in the ecosystem.

Frappe team in Egypt with partners GoLive Solutions, Data Value & Smart Solutions

GoLive’s first business instinct has always been to help companies stop bleeding from subscriptions, per-user pricing, high-implementation costs and other unnecessary spending by presenting ERPNext and other customised apps built on Frappe Framework as a unified solution. They do this through a variety of strategies, the first being a focused target customer group. With their leadership and team having more than enough expertise, GoLive focuses mainly on enterprise-level implementations.

The second, and probably the industry’s most understood yet underutilised strategy, is adopting a high-involvement, in-person approach to each project. This is also the logic behind having two branches that share team members, sometimes, but function as separate entities. After Egypt, when GoLive had a more prominent clientele in Saudi Arabia, they set up a local team with the belief that clients’ needs are always better met when the team is on site. Mohamed iterates that their best deals have always closed after a visit to the customer’s office and a face-to-face consultation that proves that their team is more than prepared for the job.

We dug one layer deeper into this by discussing how the customers in Egypt and Saudi Arabia have to be approached with cultural context in mind. Enterprise sales cycles in these regions are long, especially in family-run businesses where decisions involve multiple voices and layers of negotiation. Even finalising a scope is a major challenge for the GoLive team. Which is why they find it most productive to overengage with customers, discover their pain points and predict issues that might not have crossed their minds. This is backed by over 100 unique apps in GoLive’s GitHub repository and the motivation to keep innovating that gives them ammunition to solve almost any problem that might arise for customers.

“Our biggest push is that we improve, always. We always find the pain points and try to solve issues before they arise. It is important to be involved, most products come from discussions, not from pre-decided scope documents.”

Frappe and GoLive teams with customer Mawared Al-Hayat

Further into our talk, we wandered into marketing, where Mohamed strategically guides the team into credibility-first marketing activities. Authentic, without any social media fluff. GoLive places itself through webpage ads, regional websites and smart SEO. They know how decision makers think and focus on demos that showcase risk reduction and long-term ROI. Over the years, these marketing strategies have resulted not only in consistent clients but also customers who have returned after failed big-name ERP implementations.

“We’re not trying to be Oracle or SAP, or even beat them. This is about showing that ERPNext is not just a software, it is a capability. I ask all my customers, ‘Why does the brand name matter?’ If ERPNext has the same, if not better, capabilities, what is stopping them from choosing a more affordable, open source solution?”

This brought us to GoLive’s team; young, bright and excited were three words Mohamed used to describe the team. He says that their team likes to operate in some sense of a vacuum, without competitors, just focusing on their own vision and strategy. Of course, this doesn’t come without some insightfully smart folks and a set of values to operate from. The GoLive team thrives in agility, they implement each project iteratively, so when they find issues as they go, they can solve them just as quickly.

“We believe that transparency is the most important aspect and that, more than the software, the project’s success depends on the competence of the team implementing it.”

Frappe team with the GoLive Egypt team

While I was already inspired by GoLive’s spirit, Mohamed reinstated the importance of being an advocate for the community. An initiative to train new ERPNext implementers and freelancers on setting up a sales pipeline, giving quality demos and implementing productive solutions has been his most recent bid to improve the ecosystem. GoLive understands that fair and long-term pricing and solutions pan out much better than short-term wins.

“We want every Frappe customer to see quality in the product, even if they don’t experience it directly through us. If the ecosystem’s standard is raised, then ours is automatically raised too.”

Frappe Egypt Meetup 2025

Our conversation touched on many topics, and everything we spoke about was exemplified and proven. With industry-leading customers like Mawared Al-Hayat (water manufacturing) and Mokab (electronics retailer) in over 12 sectors, and integrations like Sella payments (Shopify equivalent in the Middle East), GoLive has taken over 50 projects by storm and turned them into five-star ratings and quality referrals.

To wrap the conversation up, I asked Mohamed a few quick questions;

What makes Frappe products worth it?
It is simple: Enterprises have agile mindsets, and they need a system with the same agility to achieve their unique business needs. It is a dream for enterprises to have a cost-efficient, unified platform that can handle all their operations; ERPNext and Frappe apps do that. Moreover, developing on Frappe provides the creative freedom to build, reinvent and adapt as per customer requirements without hitting a ceiling. It empowers us to shape the product we’re selling, on our own terms.

Why should customers choose GoLive Solutions?
We have a clear, sustainable and proven process; from pre-sales to go-live and support. We believe this is an indicator that we’re invested in quality and success in each phase of a customer’s journey.

One personal lesson you’d want to share with the world
Don’t be afraid to show up with ERPNext in an enterprise market. You must first convince yourself that all ERP systems are tools that help customers in their business environments. All you need is to believe that ERPNext can fit. Improve your active listening skills and show up as a professional who wants to help, not sell. Speak your customer’s language instead of using functional ERP language.

“ERPNext is not just for small businesses, it is a powerful, enterprise-ready product that is flexible and deep”