While you and I read this blog, Nishant’s probably looking at the fonts and the picture alignment. A little less spacing to his eyeballs is basically text gasping for air. He can spend hours just trying to decide if a project is finished yet. It’s given for a designer to see life in every dot. But was Nishant always this obsessed with design?
“Back in the day, I was that kid with a permanent doodle on every notebook page and an unhealthy obsession with comics. Then Cartoon Network happened and next thing I knew, I was a fanboy.” To Nishant, their website was a Wonderland, full of quirky characters and fun games. He felt a natural pull towards those illustrations and web designs. He was so hooked that he'd spend hours at a cyber cafe, just trying to figure out how this website was made and what kind of sorcery was going on behind those screens.
Nishant barely remembers anything from his graduation years except wanting to drop out every other day. He was stuck in a field that had zero to do with design. Not long after getting his degree, he jumped straight into freelancing and worked on everything from logos to websites to whatever people would trust a freelancer with. Somewhere between 8 rounds of revisions and 8/10 stars on his portfolio, a self-taught designer was slowly building a life he once only doodled about. His portfolio kept growing in variety, and soon after, an agency decided they had seen enough and signed him up as a full-time designer.
After spending a few years in a service-based company and bouncing between multiple briefs and clients, Nishant kind of knew what he wanted from design and life. Since it was an agency, no other day looked the same. Tired of just chasing deadlines, he looked for something with deeper meaning and purpose. He started hunting for a space where he could naturally feel a sense of belonging. That is how Nishant found his way to Frappe.
Given Frappe’s one-of-a-kind culture, it took Nishant some time to blend in. “Everything’s pretty transparent here. From sales to hiring, everyone knows what’s going down in the office.” As time flew, he worked with different teams and got to know the people who make Frappe what it is. Four years in, and Nishant had grown roots at Frappe. “I enjoy what I do, I enjoy watching everything evolve in the company.’’ Out of curiosity, when asked how this experience was different from the agency life, the map was already drawn in his head. “I can’t have a longer vision or goal for clients in the agency. But for Frappe, I can think long-term and have a final say. I can own things, and my opinions matter.”
The only thing more layered than Nishant’s Figma files is the story behind them. “I make multiple versions of my design before going to Rushabh," he laughs. “I imagine what Rushabh might say – like, ‘What if you add this element?’ – and voila, I already have that version ready to show.” Nishant has taken up multiple projects, and one of his most recent (and most intense) ones was the revamp of the Frappe website. He remembered being told to scrap the whole idea towards the last leg of the project. Initially, his impostor syndrome got in the way, but he wasn’t discouraged. His coping mechanism is: “You just have to know you can do it.” Nishant likes to recycle ideas and feels happy looking at them later. “I was upset, but now that I retrospect, I realise it all happened for a reason.” Finally, the vision was translated, and the website was launched, just as planned.
If you ask someone who works closely with Nishant at Frappe, you must have heard him quote Leonardo da Vinci's classic, “Art is never finished, only abandoned”, more often than not. Nishant lives by this. Safe to say, he treats every design produced by him like a rare Pokémon he can’t let go of or say is final. With a love for art, he admires Western pop culture like Taylor Swift and Coldplay. He loves binge-watching Pixar, Disney, and Dreamworks on big screens. Interestingly, he visits many aesthetic cafes to observe their table tents, menu cards and interiors. His eyes can scan typography and signboards on the streets in seconds. Goes without saying that his design inspiration hides in everyday things.
In one of his Frappeverse talks, Nishant spoke about how good designs are often invisible. “You only care to see the Wi-Fi icon when it’s not working.” That one line sums up his philosophy. His long-term vision for Frappe is to shape the brand’s identity across websites, social media, and through illustrations. He loves seeing a project come to life with each little tweak he makes. Now that Nishant has become a mentor and guides a junior designer, he tries his best to put across the vision and help them understand the nuances of design at Frappe. “The more you age with a company, the stronger your vision gets for its growth.’’
Good design doesn’t have a finish line. Nishant is already eyeing bigger projects and is probably making some storage space in his desktop for "last-final-for-real.psd" versions of his work. His journey from drawing doodles to Chief of Clean Designs is proof that when you care about what you do, you end up making it big. In Nishant's wise words - “Go Practice!”