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Journey of Binson Samuel and Event with Dubai Radio
Story of Binson starting his entrepreneurial journey, experiencing shift in business software industry, and spreading awareness in UAE through radio campaigns
author

By

Umair Sayed

·

10 January 2024

·

6

min read

Who is Binson Samuel?

Binson Samuel is one of the finest entrepreneurs I have come across. He struggled his way up from school in Kerala, to a job struggle in Mumbai, until he found a job in Dubai and established his own business, Peniel Technology. They are one of the Frappe Partner in UAE.

Binson was always an accountant buff, which also became his livelihood. He served as an accountant in a couple of small businesses and auditing firms in India. With the large Malayali Indian diaspora in the UAE, he found a job in Dubai in 2006 and moved right away. He calmly stabilized in Dubai, and got his little family moved as well. Binson developed expertise in these products and continued to expand his professional network. It was finally time for the entrepreneur inside him to break all barriers and attempt to take off.

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Starting Entrepreneurial Journey

As an individual, Binson started his journey by selling Tally. He started by making cold calls to the companies and got some conversions. Also, he started spreading the word among his friends about the new venture. His better half also took part in the growth and both kept the boat sailing. Finally, Peniel Technologies was born. It was a “dream coming true” moment for him.

Peniel team

As the formula of box selling Tally had clicked, it was all about putting in intensity and growing fast. They soon added more accounting software such as QuickBooks, Simply Accounting, DacEasy, and Sage to their bucket and continued to scale up the team to ensure the last mile delivery. Binson didn't restrict himself to the UAE alone. He also opened a branch in Oman as well. Over the years, Peniel Technology has sold software to 12,000+ unique customers, and a decent number of them are on recurring models.

Since Peniel Tech used to selling software like a consumer product, they understood the importance of marketing and sales and were able to separate the two. Unlike most Frappe partners, Binson is a big fan of radio marketing for brand-building exercises. He kept advertising Tally and QuickBooks, which eventually resulted in sales.

Shift in the Market of Business Softwares

There are some businesses which are termed as “recession-proof”, like education and grocery. In the IT domain, at one point of time, the business of selling Tally and QuickBooks licenses was pretty much on those lines. However, with the rise of internet connectivity and the proliferation of mobiles, the business software industry experienced a shift towards cloud applications. For a business owner, the need to keep an eye on the operations while on the move became a basic expectation. Eventually, the Tally ecosystem started feeling the heat, and they also swiftly launched an offline-online model for the customers.

As there was a shift towards cloud apps, the awareness about open-source also kept growing. Android's reach to billions of users was incredible. In the business application, though open-source alternatives existed, the user experience, quality, and stability weren't even considered. With ERPNext / Frappe, finally people got the best of both worlds. It offered the user experience as good as proprietary business apps offered. Also, as an open-source application, it offered freedom to businesses to further customizing and deploy as per their preference. You can factor in my bias here, but I can’t honestly think of cloud and open-source apps in the business app which came close to us.

For Penieltech, they also started experiencing a shift in customer’s demand for cloud and customizable software. Binson and his team researched and quickly added ERPNext and Odoo to their portfolio of software to ensure they had a decent alternative for the evolving demand from the market. They initially implemented three instances of ERPNext and found that it was worthwhile, with customers being highly satisfied with the product. This led them to embark on an earnest promotion of ERPNext in the dynamic and thriving middle-east market.

In this duration, though Peniel’s team kept doing ERPNext implementations, it wasn’t their primary business model yet. This approach persisted despite having completed close to 70 ERPNext implementations. For them, this wasn't a large enough number to make it a primary focus, as they were used to selling thousands of licenses for Tally, QuickBooks & Sage etc.

The other important factor for not making ERPNext as their offering was low engagement with the Frappe team. Unlike Tally or QuickBooks, where the ecosystem is large enough that you don’t have to rely on OEMs, the same isn’t true with us at Frappe. Partners still rely on us when it comes to getting timely product support, server’s uptime and giving confidence to the enterprise customer. The fact of us not being on the ground, meeting partners was a root cause for this. Finally, this was filled after we made a UAE visit, and met partners. Binson and his team felt confident, and naturally thought about giving more weightage to ERPNext / Frappe apps. At least this shift has started to happen.

Radio Campaign with Frappe

After the first UAE trip, Frappe partners like Craft Interactive and Quark Cyber guys collaborated to announce Frappe Local - Dubai. Binson was approached, however, he had different plans, which he kept to himself. He kept on watching the marketing efforts (web page, LinkedIn post, invitations) flowing and realized the importance of doing these get-to-know community meet-ups.

The Frappe Local - Dubai went just fine. We met Binson a day after the event. He came ready with the idea of doing a radio show on open-source software business software and positioning ERPNext as its live example. For us, it was a bonus marketing event, accommodated in the same trip. It was a no-brainer and we got onto the task right away. It was going to be a new experience for me going live on the radio, which had butterflies flying in my stomach from the very beginning.

Soon, the day to go-live on the radio arrived. I kept listening to podcasts to learn how people talk in such sessions. Also, in the interest of storifying, I searched how Richard Stallman initiated this FOSS movement. We met RJ Ronak Kotecha, who is an expert in the business and sports domain. He quickly inquired about the topic, and it felt like he had no exposure whatsoever to open-source software. However, like the awesome RJs, he was absolutely calm and lively (how can they always be like this?). He suggested keeping the session assuming there are laymen on the other side, and it shouldn’t get very technical. It made absolute sense, as on the radio, you have to make sense to the most generalist person you can think of.

The show began, and I initiated with the story of Richard Stallmen trying to get code access to the MIT Lab's printer. We moved on slowly. It was nice to quickly see the engagement from the audience. They inquired about modules available within ERPNext, unique features compared to other ERPs, availability on the cloud etc. In fact, one guy latched onto the opportunity by sharing a host of its requirements shared to RJ. When you talk about ERPs, requirements are one thing you just can’t run away from).

After a couple of minutes, normalcy kicked-in, and I could go on for hours. On the other side, Binson was still a bit nervous and was framing his sentences carefully. It was a good 30 mins or so for us being live on the radio and talking about open-source and ERP.

It was once-in-a-lifetime experience for me, and I must thank Binson for making it happen.

With Peniel team at Jebe Jais, Ras Alkhaima



Apart from talking business, Binson understands the value of connecting as a person. In our very first catch-up, he was kind enough to take me to beautiful Jebel Jais, the beautiful triennial ranges in Ras Al Khaimah, along with Peniel Tech team.

With Peniel team at Jebe Jais, Ras Alkhaima

Published by

Umair Sayed

on

10 January 2024
22

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R
Reji V

· 

January 13, 2024

Powerful display of teamwork and collaboration! Frappe' & Penieltech' contributions at the event emphasizing on "The future of Open-source ERP software" in a simplified presentation has helped the audience to understand the scalability, adaptability and the volume of contributors all across the globe towards the development of software as a community. The teamwork and collaboration at the talk-show reflect on the dedication and synergy that define our company.

As the story is - embarking on a purposeful journey, Mr. Binson channels his enthusiasm while maintaining a positive outlook and innovative ways as he strives towards achieving his set goals.

Being part of this team, I am witness to multiple sessions we had together with Mr. Umair Sayed, Co-founder of ERPNext and the thoughts we shared in his recent visit to Dubai towards our collective discussion on achieving success and new heights. Looking forward for many greater achievements in the future.

H
Haritha Hareesh

· 

January 13, 2024

You're truly motivating! You're a perfect example that if you set your mind to something ,you can achieve anything. Congratulations on reaching this milestone! May your journey continue to be filled with countless moments of triumph and fulfillment. I am glad to be a part of PenielTech.

N
Neha Gupta

· 

January 13, 2024

Congratulations on this significant and here's to even greater achievements ahead! .This is nothing short of inspiring!. I am glad to be associated with this team.

B
Blessy Susan

· 

January 13, 2024

Dear Binson Samuel,Congratulations are in order because you've proven yourself in the most extraordinary way. You've shown us the true meaning of resilience and the power of a strong will. Sending heartfelt congratulations to PENIEL TECHNOLOGY and FRAPPE on this momentous occasion.May your journey continue to be filled with even greater accomplishments and joy.

J
Jibi Sam

· 

January 13, 2024

I couldn't be more thrilled to write about Binson, extending my heartfelt congratulations on the remarkable success of Peniel Technology. I still remember, from the playgrounds of our childhood to the boardrooms of Peniel, it's been a joy to see you grow and evolve. I too had an opportunity to be a part of Peniel Technology and I realised your ability to navigate challenges with a positive mindset and turn obstacles into opportunities has been a masterclass in leadership that has propelled Peniel Technology to new heights. It's heartening to see someone I've known for so long not only achieve their goals but surpass them. I am genuinely proud to call you not just a friend but a successful entrepreneur and colleague. I am confident that the combined strengths of Peniel Technology and Frappe will result in a powerhouse that sets new benchmarks in the industry. Once again congratulations to both Frappe and Peniel Technology for a bright and successful future filled with achievements, growth, and shared accomplishments.

A
AncyRani

· 

January 12, 2024

A heartfelt congratulations to Binson Samuel, the visionary entrepreneur behind Peniel Technology, for an inspiring journey from Kerala to Dubai.

Kudos to the entire team at Penieltech and Erpnext, particularly Umair Sayed, the co-founder of ERPNext, not only showcased their expertise but also provided valuable insights into ERPNext software.Their commitment to providing customizable and cloud-based solutions, adapting to market demands, is truly commendable.

Congratulations to everyone involved for making the radio show a memorable and informative experience for the listeners. 🎙️🌟👏

L
Lijo JP

· 

January 12, 2024

Being part of Penieltech feels like being on a journey with a true visionary. Binson Samuel's entrepreneurial saga, from Kerala to Dubai, and the dynamic shift in business software is not just a story—it's a source of pride and happiness. The radio campaign with Frappe adds a touch of uniqueness, showcasing Penieltech's commitment to innovation. Cheers to being part of such a remarkable venture! 🌟

J
Joe RV

· 

January 12, 2024

The talk show on open-source software, featuring Mr. Umair Sayed, Co-founder of Frappe & ERPNext and Penieltech' Mr. Binson Samuel, left me thoroughly impressed — a captivating exploration into the world of collaborative coding and innovation. Very impressed I should say, as I was actively listening to the talk-show.

S
Sujith Kumar

· 

January 12, 2024

I myself have been associated with Peniel Technology for more than 8 years and have witnessed the growth Peniel Technology has accomplished. Binson Samuel along with the team have soared new heights and I am sure ithat the near future will be achieving more honours and accolades. Our goals have been set high and we are confidant we will reach to the next level.

B
BETSON BABU

· 

January 12, 2024

It's a privilege to be a part of Peniel Technology team that cherishes robust partnerships and strives towards shared objectives is truly a privilege. Congrats and all the best wishes towards greater achievements.

B
Balukiran

· 

January 12, 2024

Binson Samuel's journey is truly inspiring! Working with him is a great opportunity, learning firsthand from someone whose journey motivates us all to strive for greatness. Truly grateful for the inspiration he brings to our workplace! #Leadership #Inspiration"

J
Jyoti Bembde

· 

January 12, 2024

Truly Inspired!! It's a privilege to be part of a team.

B
Binoy K Justin - Penieltech Team Member

· 

January 12, 2024

I can personally attest to the dedication and hard work that Binson Samuel has put into building Peniel Technology. Our journey from selling traditional software like Tally to embracing cloud-based solutions like ERPNext has been nothing short of inspiring. I've had the privilege of attending a session with Mr. Umair Sayed, Co-founder of ERPNext, at the Peniel Technology office. His insights and expertise added immense value to our understanding of open-source business software.

Moreover, the experience of joining our team on a trip to Ras al Khaimah with Mr. Umair Sayed was truly memorable. It's not just about business for us at Peniel; it's about connecting on a personal level. Exploring Jebel Jais together with our team created a bond beyond the office, reflecting the true spirit of collaboration and camaraderie.

The radio campaign was another unique and successful way to spread awareness about open-source business software in the UAE. Kudos to the entire team for these innovative endeavors, and I look forward to more exciting ventures in the future!

S
Sajna Khani

· 

January 12, 2024

Inspiring indeed! Heartfelt congratulations on the achievements thus far—a true testament to unwavering dedication. Anticipating even greater accomplishments for both Binson's journey and the entire Frappe team!

K
Kezia K Abraham

· 

January 12, 2024

Truly Inspired!! The journey of triumph reminds us all - that anything is possible with passion and persistence. Congrats and all the best wishes towards greater achievements.

W
Wilson Eapen

· 

January 12, 2024

It's a privilege to be part of a team that values strong partnerships and works towards common goals.

M
Mae De Wale

· 

January 12, 2024

Caught the radio show with Binson Samuel discussing ERPNext and open-source on air. Loved how they simplified the tech talk for everyone. Great initiative!

M
Mohammad

· 

January 12, 2024

Thumbs up to the Frappe team for the successful radio campaign with Binson Samuel.

J
Justin Mathew

· 

January 12, 2024

Kudos to Binson and Peniel Technology for not just embracing change but leading it! A fascinating read on their entrepreneurial journey.

N
Naseeha

· 

January 12, 2024

Insightful read! Absolutely proud to be a part of this incredible journey! Exciting times ahead...

Rushabh Mehta

· 

January 12, 2024

Nice, I want to visit Dubai as well - maybe the next Frappe Local event ;-)

s
samadhan Surwase

· 

January 11, 2024

Every step of this journey has been superb, and I can't wait to see what incredible things you achieve next. Being involved has been an absolute pleasure.

Discussion

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Paul Mugambi

·

3 days

ago

Beautiful read, and an insight into an individual I respect and have learned a lot from. Am inspired to trust the process and never give up.

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Anna Dane

·

5 days

ago

I must say this is a really amazing post, and for some of my friends who provide Best British Assignment Help, I must recommend this post to them.

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