Hi, I’m Vibhav 🙋🏻‍♂️

I was born and raised in Thane (still insisting on calling myself a Mumbaikar!). I studied Electrical Engineering at IIT Gandhinagar, only to realise early that I was more drawn to marketing and business than code and machines. I have worked in companies of various sizes across roles in marketing, consulting, and strategy. Somewhere along the way, I discovered what truly excites me: helping good products find their voice.

At Frappe, I lead enterprise marketing - telling the world how amazing our products are, and why open-source business software deserves a place on every CIO’s shortlist. What I enjoy the most is the mix of creativity and clarity it demands. I have to translate technical brilliance into simple, human narratives. Frappe’s culture of authenticity and excellence deeply resonates with me, and I love being part of a team on a mission - taking the world of SaaS with a storm called open source software.

I believe in first-principles thinking, discipline, processes, clear communication, and doing things well even when no one’s watching. Outside of work, I follow sports, relish good food and spend time with my two-year-old son - who’s currently my toughest stakeholder!

A fun fact? I once described Frappe as a “Bollywood art film disguised as a software company,” and I still stand by it. Read that blog here.

Thanks for reading!