Wassal Wholesale Distributing

Egypt

Wassal

Streamlining wholesale distribution at Wassal

About

Wassal

Wassal for wholesale distributing is a dynamic player in Egypt’s fast-growing distribution market, focusing on fast-moving consumer goods (FMCG) and a wide variety of household products.

Apps implemented

ERPNext

Framework

Industry

Trading and Distribution

modules implemented

Help people to use our tools

We believe our tools like ERPNext can help organizations reduce waste and complexity. Frappe + ERPNext has the potential to be a “full stack” replacement for not only ERP (SAP/Oracle) but also the entire enterprise stack (Java/.NET). With this scope, we should help organizations by providing products and services to help them manage their technology platforms.

Why ERPNext over SAP B1 / Oracle

100% FOSS

Customizable

Future-ready

Challenges

Challenges Faced by Wassal:

Fragmented product assortment management: Organizing hundreds of SKUs across different categories and brands was inefficient and prone to error, making it difficult for field teams to access reliable stock data.
Difficulty fulfilling customer needs due to high SKU diversity: With varying brand availability and stock levels, it was challenging to match customer preferences in real time.
Complex area-based order timing and coverage challenges: Orders had to be grouped and scheduled based on region-specific constraints, leading to delivery delays and route inefficiencies.
Lack of pricing flexibility across customer classes and locations: There was no system in place to automatically apply different pricing rules based on customer tier, region, or minimum quantity.
Manual control over order limits and delivery constraints: Setting region-specific minimum/maximum order values was a manual process, which often led to inconsistencies and revenue leakage.

Benefits

Solution implemented using ERPNext + mobile integration: Custom mobile app for field sales & distribution.

Smart Solutions developed and integrated a mobile app (now live on Google Play) directly with the ERPNext backend.
Field sales representatives and retailers can now place and manage orders through the app, view product catalogs by category/brand, and get real-time visibility into pricing and availability.

ERPNext Customization Highlights:

Advanced item categorization and variant management: Products are organized using ERPNext’s Item Template and Variant system, allowing intuitive filtering by brand, type, or unit size.
Geographic-based pricing and delivery logic: The system assigns pricing rules and delivery slots based on the customer’s assigned zone, reducing operational ambiguity and delays.
Automated enforcement of order limits: Minimum and maximum thresholds are dynamically calculated based on area and customer class, reducing manual oversight and streamlining approvals.
Centralised control of measurement units and conversions: To reduce errors in sales entry and invoicing, product units are standardized across the system, improving accuracy in reporting and customer communication.

Impact

Successful on-time ERPNext go-live

Increased sales order to cash

Increased inventory turnover

Greater order accuracy and fewer returns thanks to real-time stock visibility through the mobile app.
Increased customer satisfaction, with flexible pricing and reliable delivery timeframes customized per region.
Optimized distribution planning, as ERPNext provides full visibility into daily order volumes by zone.
Faster order processing and lower manual workload on the internal team.
Scalable sales operation, capable of onboarding new product lines and geographic areas with minimal reconfiguration.

Managing our wholesale operation across so many brands, SKUs, and delivery areas used to feel like chaos. Today, our app and ERPNext work as one unified platform. Orders are cleaner, deliveries are faster, and we’re growing with confidence.

Hamada Sabry

CEO

Implemented by

Smart Solutions

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Share your story with the world

Inspire people by sharing how Frappe has positively impacted your business.

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Share your story with the world

Inspire people by sharing how Frappe has positively impacted your business.

Submit a story