Streambox Media

India

Streambox Media

How Streambox Media Powers India’s First Subscription TV Platform with ERPNext

About

Streambox Media

Streambox Media is a subscription-based smart television service that combines premium hardware with content from multiple OTT platforms. Streambox Media, founded by Anuj Gandhi, is backed by Micromax Informatics, along with Zerodha co-founder Nikhil Kamath and Stride Ventures. Streambox Medias innovation lies in its TV-as-a-service model, bundling hardware and content into a single subscription. For an upfront activation fee, users can access the service.

Apps implemented

ERPNext

Frappe HR

Helpdesk

Industry

Trading and Distribution

modules implemented

Help people to use our tools

We believe our tools like ERPNext can help organizations reduce waste and complexity. Frappe + ERPNext has the potential to be a “full stack” replacement for not only ERP (SAP/Oracle) but also the entire enterprise stack (Java/.NET). With this scope, we should help organizations by providing products and services to help them manage their technology platforms.

Why ERPNext over SAP B1 / Oracle

100% FOSS

Customizable

Future-ready

Challenges

Fragmented Order Management: Orders were being received from multiple third-party platforms like Flipkart, leading to scattered data and manual reconciliation across systems. TV User
Authentication Complexity: The process of authenticating users during TV activation lacked automation, resulting in delays and inconsistent onboarding experiences.
Subscription Lifecycle Management Gaps: Managing recurring subscriptions, renewals, and customer entitlements required extensive manual tracking, increasing the risk of errors and missed revenue.
Unstructured Procurement & Inventory: The absence of a centralised procurement and inventory system led to inefficiencies in stock visibility, purchase planning, and warehouse operations.

Benefits

Seamless Ecosystem Integration: Using robust API integrations, Streambox connected critical external platforms, such as Flipkart for orders and the TV launcher for real-time user authentication. This enabled a fully automated flow from order placement to TV activation, significantly reducing manual intervention and improving customer onboarding speed.
Unified Customer Support Across Channels: Disparate customer service requests from multiple platforms were consolidated into a centralised helpdesk. This allowed the support team to manage tickets from Flipkart, Smartping, and direct users in a single, streamlined interface, leading to faster resolution times and better customer satisfaction.
Streamlined Warranty Management: The warranty claim process was digitised and standardised, enabling customers to initiate and track claims easily. Internally, automated routing and validation of claims helped reduce errors and improve service efficiency.
Integrated Multi-Partner Collaboration: By unifying external partners—Jeeves (servicing), Flipkart (orders), Smartping (contact centre), and the TV launcher (authentication)—within ERPNext, Streambox built a collaborative platform that enhanced operational coordination and partner accountability.
Real-Time Financial Insights: ERPNext enabled consolidated financial reporting across all business units, giving leadership a single source of truth for tracking revenue, costs, and profitability, without the need to manually collate data from different sources.
Advanced Inventory and Warranty Tracking: With real-time stock visibility and serialised inventory tracking, Streambox improved its control over inventory movement, warranty-linked hardware, and reverse logistics, critical for a subscription-based hardware business model.

Impact

Successful on-time ERPNext go-live

Increased sales order to cash

Increased inventory turnover

Faster Customer Onboarding & Activation: Automated TV authentication at the time of activation eliminated delays and reduced customer wait time from hours to minutes. This led to a smoother customer journey, reduced support calls, and a higher Net Promoter Score (NPS).
Stronger Customer Support & Retention: A centralised helpdesk allowed for quicker resolution of customer issues, improved SLA adherence, and better cross-team collaboration. This resulted in higher customer satisfaction and long-term retention.
Reduced Warranty Processing Time: Standardised and automated warranty workflows minimised manual bottlenecks, lowering processing time by up to 40% and improving trust in after-sales service.
Enhanced Partner Coordination: Consolidating service, order, support, and authentication partners onto a unified platform ensured transparent workflows, reduced miscommunication, and improved operational uptime, critical for scaling a tech-enabled service like DOR.
Informed and Agile Decision-Making: Real-time, consolidated financial reporting empowered the leadership team with data-driven insights, leading to faster strategic decisions, tighter financial control, and improved investor confidence. 6. Efficient Operations and Cost Savings: With serialised tracking and better stock visibility, inventory losses and redundancies were minimised. This led to leaner procurement cycles, better warranty compliance, and a 20–30% increase in operational efficiency.

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Share your story with the world

Inspire people by sharing how Frappe has positively impacted your business.

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Share your story with the world

Inspire people by sharing how Frappe has positively impacted your business.

Submit a story