---
title: "Sales Metrics"
space: "Partner Management Resources"
url: "https://frappe.io/partner-sop/sales-metrics"
updated: "2026-05-07"
---

The following metrics have to be measured by partners for all the on-going projects on a dashboard. 

<table border="1" cellpadding="6" cellspacing="0">
  <tr>
    <th>Metric</th>
    <th>Frequency</th>
    <th>Description</th>
  </tr>

  <tr>
    <td>SLA</td>
    <td>Weekly</td>
    <td>% of leads responded within SLA</td>
  </tr>

  <tr>
    <td>SLA</td>
    <td>Weekly</td>
    <td>SLA failure analysis and improvement plan</td>
  </tr>

  <tr>
    <td>Opportunity to conversion %</td>
    <td>Monthly</td>
    <td>Opportunity or Deal is a qualified lead</td>
  </tr>

  <tr>
    <td>Demo Feedback Score</td>
    <td>Monthly</td>
    <td>Customer rating of the sales demo experience.</td>
  </tr>

  <tr>
    <td>Sales to Implementation TAT (in days)</td>
    <td>Monthly</td>
    <td>Time taken from Sales to Implementation handover.</td>
  </tr>

  <tr>
    <td>Joining to Ready TAT for Sales Team (in days)</td>
    <td>Monthly</td>
    <td>Ready: Product and process trained</td>
  </tr>
</table>



### Note
- Measuring the above metrics is an essential criteria for getting any PMM3 or above rating from Frappe